Spotify Example Apps

Mobile app development and product quality have become so consequential in recent years that companies can’t rely on network effects alone to secure market leadership. To meet organizational objectives and unlock new value with mobile, product development needs to follow an iterative cycle. Iterative development allows organizations to continually test assumptions against user feedback and make fast product changes as new information presents itself.

Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium. Either way, you can: Choose what you want to listen to with Browse and Search.

  • Apple Music and Spotify are the two biggest names in music streaming. But with similar catalogs and the same monthly subscription fee ($9.99, £9.99 or AU$11.99) it can be tough to work out which.
  • Some web components are only used in experiences for artists or podcasters (for example, the Spotify for Artists app may need a special navigation pattern or table layout). With the Encore framework, we can keep custom design elements in a local system so all the teams working on Spotify for Artists can share them.
  • Take a look at these outstanding apps, all built using our APIs, SDKs and other developer tools. Create a Spotify playlist based on an artist’s most recent show. Every Noise at Once. A listenable acoustic map for 1300+ genres of music. Spotify Playlist Miner Spotify Playlist Miner.
  • Third party Spotify apps Question Are there any newish third party Spotify apps? Like receiptify for example or literally anything. I've already checked everything in the wiki.

Building a minimum viable product (MVP) is an iterative process designed to identify user pain points and determine the proper functionality to address those needs over time. An MVP provides quick market entry and a foundational user experience that allows companies to learn how users react to the app’s core purpose, and with this insight, make logical decisions about how to achieve both business and product goals.

Today’s most successful mobile apps use an MVP process to show beyond a doubt that people will use the product and build functionality over time based on user testing data and feedback. This article will explore how three massive mobile app brands added significant user value over time and grew into the colossal trail blazers they are today. As well, this article will describe the proper planning process to follow to emulate the success of these brands.

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Spotify

Spotify is a force to be reckoned with. Since the company’s launch in 2008, it has completely revolutionized the modern listening experience, and today dominates the music streaming market. Currently, Spotify lays claim to 232 million active listeners and 108 million subscribers in 79 markets globally. The Spotify mission is to unlock the potential of human creativity – by giving millions of creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Eleven years later, the company is still delivering on this promise by iteratively introducing new ways to experience and share music with a platform that allows artists and their listeners to build authentic connections.

Apps
How did Spotify get where it is today?

The answer is simple. Spotify grew into the mobile app it is today because of the company’s ability to act on user feedback and learn from in-app user behavior.

Successful apps follow the “build-measure-learn” cycle for the purpose of developing a small, quality product to test. By using the principles of MVP development, Spotify could release iterations of their product to ensure long-term value and user alignment, gradually. Over time, Spotify discovered new ways to add value to the listener experience while helping artists use the mobile app to maximize the impact of their music at every stage of their marketing funnel. On top of incorporating new features to delight users, Spotify also strategically aligned every addition towards achieving specific product goals.

Spotify began with a narrative; unlock the potential of human creativity, from there, Spotify delivered product iterations that struck the right balance between minimalism and completeness to intelligently plan solutions to new customer pain points as they became apparent.

Uber

The very first version of Uber, UberCab, set out to connect customers with cab drivers and accept payments. Uber accurately identified a single and pervasive pain, which was hailing cabs, and as a result, the MVP was widely accepted. Uber took a basic concept, which allowed them to quickly enter the market, receive real user feedback, and grow into the massive brand they are today.

The popular cab app initially targeted a San Francisco audience, allowing mobile users to communicate with taxi drivers and pay them for their ride. It was only after collecting enough of the right user data that Uber added other features and services.

Next, Uber entered the market in New York City and grew to Seattle, Boston, and other large cities. Uber slowly built out new features based on validations that were made in those target markets and in 2012, uberX was born. This is when the company deviated from its MVP. As they learned more about the target market, they were able to determine what features were most valuable to their users.

With Uber’s MVP, there was only one specific problem they were addressing which was getting an affordable taxi, quickly. Now, Uber offers a wide variety of features such as live-tracking for drivers, fare splitting, automatic credit card payments, far estimates, and more.

Spotify App For Laptop

Instagram

On October 6, 2010, Instagram launched as a location-sharing application; users could take photos from the app, edit them, and geotag locations. Overnight, 25,000 users signed up for the platform. Today, Instagram has over 1 billion monthly active users and 500 million social stories are created every day. With time, Instagram’s unique value proposition changed entirely and today, the platform is ubiquitous.

Over the course of nine years, Instagram has enabled video content support, introduced direct messaging, added Stories, and much more. As Instagram iteratively improved their product, the MVP turned into a full-fledged social media platform.

Three years ago, Instagram introduced Stories, a new feature and a noticeable shift from the product’s MVP. Over time, Instagram iteratively improved the Stories feature based on how users were sharing content. What started as simple video moments transformed into a rich media sharing and creative editing feature including the ability to mention other users, include links, stickers, and question and poll aspects.

These three companies addressed a pain point for a core set of users, focused on what features were driving the most value and incrementally improved upon those.

Building an MVP for a core set of users

Consumers often don’t know what they want from a product until the concept is introduced to them. For this reason, it’s difficult to validate a product; people aren’t explicitly telling you what they need. Many companies have released mobile apps over the years only to discover that users don’t need or want the product, and as a result, waste a lot of time and money.

It’s important to identify who your customers are; if they need your product, how often they’ll use it, which features and functionalities they like the most, and which ones they dislike. By focusing on a targeted user base, you’ll be able to accurately refine your findings to improve your app with iterative updates. Part of this process involves creating a thorough product roadmap.

A product roadmap is essential for guiding the strategic direction of mobile app development. A roadmap is designed to communicate the “why” behind what you’re building. When you begin your development project, it’s important to remember that a roadmap is not set in stone; instead, it is made to accommodate ongoing change. It’s a complicated process determining what aspects of your mobile app will be the most valuable for your user base.

What to include in a product roadmap for a mobile app

A product roadmap has several objectives:

  1. Define your vision and strategy
  2. Acts as a blueprint for executing your plan
  3. Aligns internal stakeholders
  4. Assists scenario discussion and planning
  5. Communicates the status and progress of development
  6. Clarifies strategy to external stakeholders

The most important step in creating a roadmap begins with product discovery. This stage is when you determine the vision and goals for your mobile app.

Start with a high-level strategic vision. During product discovery sessions, you need to come up with a plan for what your mobile app will accomplish, why, and for whom. Don’t stress the granular details, or feature requirements for that matter, instead focus on how the roadmap fits with the strategic direction of your business.

Product discovery will help you articulate and defend your product’s mission, the problem it solves, its target users, and its unique value proposition. This top-down approach to planning makes it easier to identify priorities, as well as elements to set aside for later product releases.

From your product vision, you can determine the product goals that will guide your initiatives for iterative development. Establishing product goals help you transform your strategic vision into actionable deliverables. Again, keep these goals high-level, but linked to a key performance indicator (KPI). Here are a few examples of product goals:

  • Mobile Adoption
  • Customer Satisfaction
  • Increase Lifetime Value (LTV)
  • Reduce Churn
  • Upsell New Services

By the end of product discovery, you will have answered the question of why are we building this product? The reason why could be an organizational need or a customer need as long as it addresses a current gap in the market. Not only is a product roadmap essential for communicating the strategic purpose of your mobile app, but it also helps you make informed decisions about how to enhance the user experience with every product release.

Prioritizing features for an MVP

When you begin prioritizing the features for your product, you should start by answering these questions: what is the number one problem my users are experiencing and how will the functionality of my product solve that problem? During the MVP planning process, it’s critical to limit the number of features you’re prioritizing and focus on only what’s necessary to take your app to market.

To identify the features that support your MVP’s core functionality, it’s recommended to create a master wishlist of all the features you want your product to offer eventually. From here, you can now start organizing and cutting features to keep your MVP lean. A common best practice for determining the necessary features for a mobile app MVP is employing the MoSCoW matrix.

MoSCoW is a prioritization method that stands for must, should, could, and won’t. This method is used to determine what features need to be completed first, which features will come later, and which features to cut entirely. Identifying the essential requirements for your product up front dramatically reduces scope creep. Often as a project progresses, more features come into the light, and if you can’t scale back the features in the should have or could have sections of your MoSCoW matrix, it could blow up the MVP. The MoSCoW method keeps the scope of your project on track, and if too many features are unnecessarily deemed a priority, the timeline, the budget, and the ability to achieve business goals suffer.

Gather feedback, measure, and make iterations

User feedback is a gold mine of information to help you pinpoint the areas where your product is doing well and what areas you need to improve. This information will help you decide to stay on the track you’re on, or pivot and change direction entirely. Examining user feedback and tracking user behavior will tell you more about what your users want and what they need from your product.

Final thoughts

When your initial product is minimal and features updates are iterative and driven by real user feedback, you’ll be able to adjust your product roadmap and respond properly to market demands. Developing a mobile app iteratively is the best way to identify user needs and build quickly. Building an MVP will help minimize project resources and maximize efficiency, ultimately leading to lower cost, fewer risks, and higher quality overall.

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Music fans are plenty familiar with Spotify, the online streaming service that lets users listen to millions of songs on-demand for free or with a no-advertisement subscription.

Spotify Example Apps Download

However, with Spotify’s myriad settings and apps that extend its functionality, you might not be using it to its full potential. Here, TIME rounds up 8 tips that will help users see Spotify in a whole new light:

Hide Your Guilty Pleasures From Friends

The ability to follow friends’ musical habits is one of Spotify’s best features. But maybe you don’t want everyone to know exactly how many times you listened to “All About That Bass” this summer.

On the desktop version, you can select “Private Session” from the main Spotify menu to stop broadcasting your musical selections for a certain period (the same setting is found on the “social” menu within settings on the mobile version). To permanently stop sharing your listening choices, go to the “Spotify” menu, then “Preferences,” and uncheck the boxes for “Share my activity and what I listen to with my followers on Spotify” and “Share my activity and what I listen to on Facebook.”

Improve Your Search Queries

Navigating Spotify’s massive catalogue can be a chore. Next time, try using qualifiers to narrow your search. They work much in the same way as Google search queries. You can specify searches based on artist, title, genre or year. So if you’re looking for just Jay-Z’s output in 1997, “Jay-Z year:1997” to pull up the desired results. Here’s a full list of the search qualifiers you can use on Spotify.

Spotify App For Mac

READ MORE Spotify Now Makes Playlists Based On What Your Friends Listen To

Use Folders to Organize Your Music

One criticism of Spotify is that people’s music collections often devolve into a jumble of playlists and favorites songs. Consider using folders to provide more order for your playlists. On the desktop app, go to “File” and then “New Playlist Folder” to create a new folder. Then you can place any playlists you like within the new folder.

Toggle High-Quality Streaming On or Off

Spotify Premium users have the option to enable “high-quality streaming” from the Preferences menu on the desktop, which plays songs at a bitrate of 320 kbps rather than the standard rate of 160 kbps — making everything sound better.

On mobile, songs automatically play at a lower bitrate of 96 kbps to conserve data. All users can bump that figure up to 160 kbps, and premium users can also use the 320 kbps setting. Just be careful, since a higher bitrate will eat into your mobile data plan faster.

Add Songs That Aren’t on Spotify And Listen to Them Offline

Spotify’s catalogue is hardly comprehensive, but users can easily add songs from outside sources to their libraries and listen to them within the Spotify interface. Simply go to Preferences and enable showing tracks from local sources. Those sources can include iTunes, the Downloads folder on your computer, or specific folders that you select.

Even better, if you have a playlist filled with non-Spotify songs and toggle on the “Available Offline” option at the top of the playlist, you can download the songs to your phone for offline listening.

See the Lyrics to Every Song

Trying to prep for your next karaoke session? Turn on the musiXmatch app (you can find it in the “App Finder” tab on the left-hand sidebar) and you can see the lyrics of most songs as they’re playing within Spotify. There are lots of other handy apps in the “App Finer” menu, including recommendation apps that offer features like curated music lists from Pitchfork and Rolling Stone.

READ MORE 6 Biggest Tech Debuts to Watch in 2015

Add a Visualizer

If you miss the cheesy visualizers from your days using Windows Media Player or Winamp, Spotify has you covered. In the search bar, just type in “spotify:app:visualizer” to bring up a range of different visual options that will play in time with your tunes.

Link to a Specific Part of a Song

Mac

Want to send a friend “Free Bird,” but skip the pretenses and get right to the guitar solo? Spotify makes that pretty simple. If you’re sharing the URL of a song (a special kind of Spotify-specific link that only works within the Spotify app), add a “#” sound to the end of the character string and then the timestamp you want to zoom to. To get to the “Free Bird” solo at 4 minutes and 25 seconds into the song, for example, you’d write this: spotify:track:1xt1TX045OgURfw0MAcVNF#4:25.

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